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Ingredients Policy

Ingredients Policy

What is our commitment? 

Since founding Hello Charlie back in 2004, it’s always been a fundamental part of who we are - we check every single ingredient in every single product before we will stock it.

How do we implement this? 

We have developed a number of different criteria across our different product streams. We have developed “banned ingredients” lists for:

  • Nappies
  • Wipes
  • Baby products including feeding gear and dummies
  • Toys
  • Skincare
  • Cleaning products
  • Personal care products

The "banned ingredients" list encompasses thousands of ingredients, and we are continually reviewing and updating these lists based on ongoing scientific research. More information about this can be found in our Toxins Policy.

We combine this with our policies on: 

  • Timber Sourcing
  • Cotton Sourcing
  • Plastics
  • Toxins 
  • Animal Testing
  • Supply Chain
  • Environmental Impact

As part of our process in considering new products and suppliers, we test each product for adherence to our criteria. If a product fails one of our policies or criteria, we won’t stock it. 

We recognise that suppliers change ingredients from time to time without notice. When it comes to our attention that a product that we are already ranging has changed, we review against our criteria and stop ranging if it fails to adhere to any of the criteria. 

What do we require our suppliers to do? 

We require full disclosure of ingredients (where applicable)

By 31 December 2021, we require all current suppliers to have completed our Supply Chain Questionnaire & Brand Audit. 

All new suppliers will be required to complete our Supply Chain Questionnaire & Brand Audit before we will consider ranging any new products at Hello Charlie. 


We ahve always included full ingredients listings on our product descriptions pages on our website. 

As we complete our reviews and Brand Audits, we will make these publicly available on our website. We aim to have all current brands published by 30 June, 2022.


If you have any questions about our ingredients policy, please get in touch at


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